Meet Empower Ministry

The Isaacson Foundation, doing business as Empower Ministry, exists to help every Christian leader succeed — free of charge, forever. Founded on the belief that ministry is the most important work in the world, we are working to bridge the gap between the unique demands of church leadership and proven business principles. Our mission is to develop a team of quality people to equip Christian leaders to live out their God-given potential to advance the Kingdom.

We are seeking four directors to help lead key functions of our startup foundation. Our five-year strategic plan is focused on helping visionary lead pastors build teams to operationalize their vision with excellence. We will do so through collaboration networks, strategic planning, connecting lead pastors with the right executive pastors, building the best-in-class (and free-of-charge) resource center, helping churches articulate their unique brand identities, and integrating with priority impact partners. Rooted in Christian faith and exclusively focused on Eternal Return on Investment (EROI), we measure our success by one thing: more souls spending eternity in Heaven.

About the Director of Marketing

The Isaacson Foundation (Empower Ministry) is a faith-based, non-profit organization on a mission to develop quality people to equip Christian leaders to live out their God-given potential to advance the Kingdom.

The Director of Marketing owns a key initiative of Empower Ministry—Church Brand Development. The initiative is designed to influence the world’s perception of Christianity, promote the benefits of the Christian faith, support the marketing efforts of local churches, and help churches grow and retain their congregations.

The position’s primary roles include strategic marketing; advertising management; church support & resource development; and digital marketing. Decisions should be driven by market research and other data.

As part of a start-up organization and team, the Director of Marketing is expected to be hands-on with all roles and responsibilities, gradually developing a team and delegating as capacity and resources warrant.

The ideal candidate will have 15+ years of marketing experience with 5+ years in senior leadership roles. Experience within ministry-related organizations is strongly preferred.

Travel is expected approximately once per month.

The Director of Marketing’s Responsibilities Include:

Strategic Marketing

• Conduct strategic market research to identify trends, audience insights, and opportunities that inform brand development, campaign strategy, resource development, partnerships, and other use cases.
• Develop and execute a comprehensive marketing strategy to drive awareness of the foundation’s mission and utilization of its resources.
• Lead strategic brand development efforts, both internal and external.
• Internal example: Develop the brand identity guidelines of Empower Ministry to ensure consistency.
• External example: Improve the world’s perception of Christianity by highlighting the benefits of faith via advertising and social media.
• Develop and manage communications strategy, including:
• Within organization to ensure alignment.
• Via digital presence to drive awareness and utilization of resources.
• Via Resource Center and mass communication tools to inform and equip ministry leaders.
• Own event management—including, but not limited to, strategic messaging and participant experience for events and major meetings.

Advertising Management

• Develop and lead advertising campaigns to drive awareness of the foundation’s mission to equip ministry leaders, promote the benefits of the Christian faith, and maximize utilization of our resources.
• Manage advertising fund.

Church Support & Resource Development

• Lead efforts to assist churches in developing and implementing their own local branding and marketing strategies, focusing on ministry team culture development and congregant attraction and retention.
• Develop and implement strategies to enhance church visibility and community engagement—including, but not limited to:
• Search engine optimization.
• Search engine marketing.
• Website development.
• Social media.
• Mobile applications.
• Lead marketing-, branding-, and communications-related resource development in collaboration with subject matter experts, internal Ministry Resources Team, and others.

Digital Marketing Leadership

• Develop and continually enhance digital marketing strategies to drive awareness of our mission and utilization of our resources:
• Empower Ministry website.
• Social media channels.
• Marketing and advertising channels (e.g., digital ads).
• Mass communication tools (e.g., newsletters).
• Technology platforms (e.g., resource center, mobile applications).
• Manage user interface (UI), user experience (UX), and graphic design across digital footprint.
• Manage multimedia products and services, such as videos and podcasts.

Secondary Responsibilities:

General Management

• Foster relationships with influential Christian leaders and organizations to gain strategic endorsements.
• Maintain productive relationships and vet key decisions with staff, vendors, board members, the Empower Ministry Leader (EML) network, subject matter experts, and others.
• Manage team recruitment, mentorship, skills development, collaboration, and teamwork.
• Own the marketing strategic plan and budget.
• Refine and manage marketing key performance metrics/indicators.
• Regularly monitor analytics and user feedback; enhance marketing strategy accordingly.
• Report outcomes to the leadership team and board, demonstrating the impact of efforts.

Continuing Education

• Marketing Strategy and Technology: Stay current to keep the organization at the cutting edge.
• Faith: Remain grounded in the mission.
• Management/skills: Develop capabilities to better serve the team, ministry leaders, and the Kingdom.

What You Bring

The following describes many of the characteristics of the ideal candidate for the Director of Marketing:

Education and Experience

• Bachelor’s or master’s degree in marketing, digital marketing, business administration, communications, or related fields.
• Professional certificates in digital marketing or the application of artificial intelligence.

Knowledge, Skills, and Abilities

• 15+ years of marketing and branding experience with 5+ years being in senior-level roles, within faith-based or non-profit organizations is a plus.
• Proven experience leading successful national marketing campaigns.
• Experience with digital marketing strategy, websites, intranets, mobile apps, and artificial intelligence is strongly preferred.
• Exceptional leadership and team management skills.
• Strong strategic planning and project management capabilities.
• Excellent communication and storytelling abilities, with a focus on faith-based messaging.
• Proficiency in marketing analytics tools and platforms.

Personal Characteristics and Qualifications

• Above all, we prioritize character, integrity, measurable results, and a strong commitment to family values.
• Driven, competitive leader—high initiative, high accountability, and comfortable with ambiguity.
• A leader who embraces AI, change management, and innovation—helping churches leverage new tools so pastors can focus more on ministry.
• Conservative and biblically grounded; committed to loving all people while upholding biblical convictions.
• No history of scandals.
• Approach rooted in grace, love, and restoration.
• Must align with the vision and execute with measurable results.
• Strong sense of calling and purpose.

Faith Alignment

• Agreement with the foundation’s Christian mission, vision, purpose, core values, and beliefs, with a heart for serving ministry leaders.

What it’s like to live in Gallatin, TN

The Isaacson Foundation/Empower Ministry is located in Reader’s Digest’s nicest place in America (2017)—Gallatin, Tennessee. The foundation office is just five minutes from Hendersonville, Tennessee, which is another outstanding town. Gallatin is a growing suburb that is 25 minutes northeast of Nashville. In terms of living accommodations, there is something for everyone—very affluent suburban neighborhoods, convenient condo/apartment living options, and many rural homes right in Gallatin; plus, city living is a short drive away in Nashville. A significant portion of Gallatin is a lake/golf community. There are seven golf courses and five marinas in Sumner County. While rankings fluctuate, Sumner County consistently ranks among the wealthiest and safest counties in Tennessee, both within the top three. There are more than a dozen private schools in Sumner County, plus many well-funded public schools.